With the recent trend of consumers watching video reviews of products before making their purchases, Pinterest has started selling video advertising.
Video ads from brands like Kate Spade and BareMinerals will start appearing on Pinterest feeds today and into the coming weeks, and Pinterest is hopeful that ads from other brands will soon follow.
Your ads will show as a GIF on a user’s Pinterest feed and can play sound once clicked. Users will be able to pin products or click images next to the videos. This new advertising medium from Pinterest could bring them to your website or allow them to buy your products without leaving Pinterest.