Pinterest is becoming more of an image search engine

 

Pinterest started out as a social network, but it’s becoming more and more of an image search engine.  The company announced that it is moving the “Search” and “Lens” features to its mobile apps.

The Lens feature allows users to take a photo of something and Pinterest will return a results of useful images.  For example, taking a photo of a sofa will return related design ideas and similiar furniture.

 The company says that 85 percent of all searches, both text-based and visual with Lens, occur on a mobile device. That’s a lot of traffic.