Pinterest app now has new feature to identify objects with your smartphone camera

PinterestLens

Pinterest announced a new feature on its mobile app to help users identify objects they project in their smartphone’s camera. By pointing the Pinterest app at objects such as clothes, food, furniture and it’ll return photos it believes are related. For example, if you point the Pinterest app at an apple, the app will give you apple pies, apple slices, applesauce, apple recipes.

Think of Google Goggles for your Pinterest app.